Marketing Quiz

Harley Davidson Motor Cycles stresses the quality of their machines and the image Harley’s create in the minds of their target market. This demonstrates a marketing focus on

• Product
• Place
• Price
• Promotion

Packaging is an example of which of the following marketing strategies?

• Price
• Product
• Place
• Promotion

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed

Brandon lives in the hot Nevada desert where extreme weather conditions dictate what types of products he purchases. Which method would marketers be conscious of when promoting their merchandise in the region where Brandon lives?

• Behaviorial
• Psychographic
• Demographic
• Geographic 

Tangible products that we use to satisfy our wants and needs

• Goods
• Services
• Marketing
• Tangible

Intangible items that have monetary value and satisfy needs and wants

• Goods
• Services
• Marketing
• Tangible

Not able to be touched

• Goods
• Advertising
• Marketing
• Intangible

How/where a product will be distributed

• Price
• Place
• Promotion
• Product

Setting and communicating the value of products and services. Setting the cost at the right level.

• Price
• Place
• Promotion
• Product

A catchphrase like "Save money, live better" used to increase brand awareness for a product/company.

• logo
• slogan
• brand
• product