Marketing Research Review

Research that answers questions of "how many" or "how much"

• Quantitative

• Qualitative

Research concerned with the size, location, and/or the market for a product/service

• Product

• Attitude

• Market Intelligence

• Market Information System

Satisfaction surveys used to gather information about existing products would be an example of

• Market Intelligence

• Market Info Systems

• Product Research

• Attitude Research

A satisfaction survey from a restaurant would be an example of

• Attitude

• Product

• Media

Companies begin advertising on Hulu to reach a younger market because of survey data

• Attitude Research

• Product Research

• Media Research

• Market Info Systems

Research to obtain information about how people feel about products, business or ideas

• Media

• Product

• Attitude

• Marketing

If you were in charge of creating packaging for a company, which type of research would you use?

• Attitude

• Media

• Product

• Marketing

Gathering information, analyzing it & using the info to make decisions

• Market Research

• Surveys

• Observation

• Markting Mix