Marketing Research Review
Authored by Sarah Sweet
Other
10th - 12th Grade
Used 82+ times
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Research that answers questions of "how many" or "how much"
Quantitative
Qualitative
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Research concerned with the size, location, and/or the market for a product/service
Product
Attitude
Market Intelligence
Market Information System
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Satisfaction surveys used to gather information about existing products would be an example of
Market Intelligence
Market Info Systems
Product Research
Attitude Research
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A satisfaction survey from a restaurant would be an example of
Attitude
Product
Media
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Companies begin advertising on Hulu to reach a younger market because of survey data
Attitude Research
Product Research
Media Research
Market Info Systems
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Research to obtain information about how people feel about products, business or ideas
Media
Product
Attitude
Marketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
If you were in charge of creating packaging for a company, which type of research would you use?
Attitude
Media
Product
Marketing
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