Product Planning

Product Planning

9th - 12th Grade

11 Qs

quiz-placeholder

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Product Planning

Product Planning

Assessment

Quiz

Other

9th - 12th Grade

Hard

Created by

Mary Brandt-White

Used 312+ times

FREE Resource

11 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Kraft Foods sells Cool Whip, Capri Sun, and Macaroni and Cheese, this is an example of...

Retail Mix

Product Mix

Product Planning

Retail Planning

2.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Media Image

The words "Fruit Loops" , this is an example of...

Trade Name

Brand Mark

Brand Name

Trade Character

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Hershey's is an example of a ....

Trade name

Trade Character

Trademark

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Providing Information, Ensuring Safe Use, Protecting the Product - these are examples

SWOT Analysis Components

Functions of Packaging

Steps in New Product Development

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is this image an example of as it relates to our Product Planning unit?

A bar chart

Product Sales Chart

Product Life Cycle

Product Profitability Cycle

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is the 3rd step in "Steps in New Product Development"

Screen Ideas

Introduce the Product

Generating Ideas

Develop a Business Proposal

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of the following is NOT part of Product Planning?

Deciding what Pricing Strategy to use

Labeling, branding

Adding/deleting products

Packaging decisions – format, size, recyclable?

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