Product Planning

Kraft Foods sells Cool Whip, Capri Sun, and Macaroni and Cheese, this is an example of...

• Retail Mix

• Product Mix

• Product Planning

• Retail Planning

The words "Fruit Loops" , this is an example of...

• Trade Name

• Brand Mark

• Brand Name

• Trade Character

Hershey's is an example of a ....

• Trade name

• Trade Character

• Trademark

Providing Information, Ensuring Safe Use, Protecting the Product - these are examples

• SWOT Analysis Components

• Functions of Packaging

• Steps in New Product Development

What is this image an example of as it relates to our Product Planning unit?

• A bar chart

• Product Sales Chart

• Product Life Cycle

• Product Profitability Cycle

What is the 3rd step in "Steps in New Product Development"

• Screen Ideas

• Introduce the Product

• Generating Ideas

• Develop a Business Proposal

Which of the following is NOT part of Product Planning?

• Deciding what Pricing Strategy to use

• Labeling, branding

• Adding/deleting products

• Packaging decisions – format, size, recyclable?

The stages of a product life cycle are

• Introduction, selling a lot, maturation, and decline

• Information, selling, maturation, failing

• Getting known, growth, maturation, and failing

• Introduction, growth, maturity, and decline

Which Function of Packaging focuses on making a product stand out, design of the package, and and making a package visually appealing?

• Promoting/Sell the Product

• Meeting Customer Needs

• Ensuring Safe Use

• Providing Information

Which of the following is NOT a Product Mix Strategy?

• Developing a New Product

• Deleting a Product or Product Line

• Developing Existing Products

• Conducting Marketing Research