Product Planning
Quiz
•
Other
•
9th - 12th Grade
•
Hard
Mary Brandt-White
Used 312+ times
FREE Resource
11 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Kraft Foods sells Cool Whip, Capri Sun, and Macaroni and Cheese, this is an example of...
Retail Mix
Product Mix
Product Planning
Retail Planning
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
The words "Fruit Loops" , this is an example of...
Trade Name
Brand Mark
Brand Name
Trade Character
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Hershey's is an example of a ....
Trade name
Trade Character
Trademark
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Providing Information, Ensuring Safe Use, Protecting the Product - these are examples
SWOT Analysis Components
Functions of Packaging
Steps in New Product Development
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is this image an example of as it relates to our Product Planning unit?
A bar chart
Product Sales Chart
Product Life Cycle
Product Profitability Cycle
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the 3rd step in "Steps in New Product Development"
Screen Ideas
Introduce the Product
Generating Ideas
Develop a Business Proposal
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT part of Product Planning?
Deciding what Pricing Strategy to use
Labeling, branding
Adding/deleting products
Packaging decisions – format, size, recyclable?
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