Marketing Management 3.01-3.04

What should an employee do if a coworker is spreading malicious gossip about another worker?

• Refuse to pass on the information
• Deny hearing the rumor
• Ask for supporting evidence
• Check out the accuracy of the message

What is the advantage to a business of having its employees generate product ideas as a group?

• More participants provide a variety of perspectives.
• It is easier to develop and implement a product concept.
• Group members tend to reach consensus quickly.
• Screening activities can be distributed among several people.

Real market opportunity occurs during which situation?

• Good or services can be produced efficiently.
• Entrepreneurs brainstorm ideas.
• Supply exceeds demand.
• Identified wants exist.

Which is a source a business often consider when generating product ideas?

• Design costs
• Test results
• Customer complaints
• Promotional plans

Which employee is a good source for obtaining new product ideas because he or she is in contact with customers on an ongoing basis?

• Graphic designer
• Tax auditor
• Sales representative
• Office manager

To generate innovative product ideas, a business often performs which activity?

• Evaluates traits
• Interprets laws
• Monitors trends
• Measures feedback

Which is a situation for a business to plan its budget carefully?

• Supplies may be scarce.
• Time is limited.
• Regulations are complex.
• Money is limited.

Why would a business use its budget to estimate income?

• To increase losses
• To increase shrinkage
• To plan purchases
• To develop services

What type of negotiating style often involves a no-compromise attitude?

• Accommodating
• Collaborative
• Competitive
• Combative

Why is it often considered unethical to gossip?

• May not be courteous
• Takes time away from work
• Information may be false
• Is critical of other people