Marketing Management 3.01-3.04

What should an employee do if a coworker is spreading malicious gossip about another worker?

• Refuse to pass on the information

• Deny hearing the rumor

• Ask for supporting evidence

• Check out the accuracy of the message

What is the advantage to a business of having its employees generate product ideas as a group?

• More participants provide a variety of perspectives.

• It is easier to develop and implement a product concept.

• Group members tend to reach consensus quickly.

• Screening activities can be distributed among several people.

Real market opportunity occurs during which situation?

• Good or services can be produced efficiently.

• Entrepreneurs brainstorm ideas.

• Supply exceeds demand.

• Identified wants exist.

Which is a source a business often consider when generating product ideas?

• Design costs

• Test results

• Customer complaints

• Promotional plans

Which employee is a good source for obtaining new product ideas because he or she is in contact with customers on an ongoing basis?

• Graphic designer

• Tax auditor

• Sales representative

• Office manager

To generate innovative product ideas, a business often performs which activity?

• Evaluates traits

• Interprets laws

• Monitors trends

• Measures feedback

Which is a situation for a business to plan its budget carefully?

• Supplies may be scarce.

• Time is limited.

• Regulations are complex.

• Money is limited.

Why would a business use its budget to estimate income?

• To increase losses

• To increase shrinkage

• To plan purchases

• To develop services

What type of negotiating style often involves a no-compromise attitude?

• Accommodating

• Collaborative

• Competitive

• Combative

Why is it often considered unethical to gossip?

• May not be courteous

• Takes time away from work

• Information may be false

• Is critical of other people