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Marketing Chapter 13 Review

Authored by Susan Dixon

Other

10th - 12th Grade

Used 21+ times

Marketing Chapter 13 Review
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23 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Maintaining eye contact is an important way to show interest and establish a rapport with a customer.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

For some products, it is essential that the customer buy the proper size. When size is an important factor, it is acceptable for a salesperson to ask directly for a customer’s weight.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Determining a retail customer’s needs is done immediately after the approach.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Feature-benefit selling refers to the basic physical attributes of a product.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How might a customer feel if you asked several questions in a row?

empathetic

misunderstood

uncertain

cross-examined

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During which step of the sale should you learn what the retail customer is looking for in a good or service?

approaching the customer

determining needs

presenting the product

overcoming objections

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

“Good morning, Mr. Rivers. How may I help you this morning?” What type of approach is being used?

merchandise approach

greeting approach

service approach

suggestion selling

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