Because of the fact that more carriers are opening up more routes, traveling to the Middle East has become harder.

• True

• False

Edmond Moutran, the CEO of Memac Ogilvy & Mather spends a lot of time in the air.

• True

• False

New aircraft and equipment, and well trained, fresh and energetic staff are what Mr. Moutran likes about Middle East Airlines.

• True

• False

Mr. Moutran travels first class and business class, but he prefers economy class.

• True

• False

Mr. Moutran likes airline lounges with good chairs, plenty of newspapers and TV. In general, he thinks décor is important.

• True

• False

“Staff take your boarding pass, check you in and walk you through the lounge”, says Mr. Moutran.

• True

• False

One of the things Mr. Moutran really hates about the crew and staff is their bad or casual attitude.

• True

• False

Overall, airline passengers like having their problems solved in short time.

• True

• False