Ch 14.1 Advertising Media

The public promotion of something such as a product, service, business, or event, to attract or increase in it; is known as:_______________.

• Mass media

• Audience

• Media planning

• Advertising

Mass media are channels of communication, such as television, radio, and newspapers.

• True

• False

Print media include all of the following but:

• Newspapers

• magazines

• billboards

• web-casts

Direct-mail does not consist of ads sent by mail to people's homes and businesses.

• True

• False

A unique type of TV ad is the ________________, which is a 30-minute commercial.

• Direct-mail advertising

• Pop-up ads

• Banner ads

• Infomercial

Magazine ads have a longer life than newspaper ads.

• True

• False

____________________ is the biggest advertising medium after television and newspapers.

• Infomercials

• Magazines

• Direct-mail advertising

• Directory advertising

Advertisements are delivered to consumers through mass media.

• True

• False

Pop-up ads appear in a new browser window on a Web page.

• True

• False

______________ advertising usually consists of posters placed on the sides of buses, in subway stations, inside trains, and at airports.

• Pop-up

• Web-cast

• Banner

• Transit