marketing unit 4

One reason why it is important for a business to coordinate the distribution and promotion of a new product is to make sure that the product has which characteristic?

• A.

  Attractive to all customers

• B.

  Designed to appeal to a target market

• C.

  Competitively priced

• D.

  Available when customers want it

Which is a true statement about channel-member relationships in the supply chain?

• A. Members can often reduce conflict by focusing on the common goal of customer satisfaction.

• B. Because the producers are the channel leaders, they usually have more negotiating power.

• C. Technological advancements have made interaction among channel members unnecessary.

• D. To minimize horizontal conflict, most wholesalers in the supply chain charge slotting fees.

A business that effectively coordinates channel management with marketing activities is more likely to provide which component?

• A. Attractive product displays

• B. Good customer service

• C. Free delivery

• D. Flexible credit terms

What might result if a manufacturer wants prompt payment for goods, but the intermediary wants to defer payment for as long as possible?

• A. Limited variety

• B. Increased risk

• C. Channel conflict

• D. Illegal activity

One reason a channel of distribution that has strong leadership is often able to avoid conflict within the channel is because the leader can perform which action?

• A. Regulate change

• B. Develop friendships

• C. Provide training

• D. Authorize the demand for cooperation

To maintain positive relationships, all distribution channel members must perform which activity?

• A. Limit ongoing communication

• B. Coordinate efforts

• C. Develop competing goals

• D. Have equal power

Which department would a marketing manager contact to make sure that enough products are on hand for an upcoming promotion?

• A. Shipping

• B. Purchasing

• C. Accounting

• D. Customer Service

How can unique aspects of a product influence expected channels in which it will be sold?

• A. Customers refuse to buy a product if its unique aspects are sold through unexpected channels.

• B. Unique aspects of products specify which channels the product must be sold.

• C. Customers associate unique aspects of a product with its distribution to a few or to many locations.

• D. Specific distribution channels can only be used for specific unique aspects of a product.

According to Maslow's Hierarchy of Needs Theory, buying behavior that involves the acquisition of goods and services to elevate a person's status or recognition is satisfying which type of need?

• A. Physiological

• B. Esteem

• C. Self-actualization

• D. Safety

Carlos considered the reliability ratings, gas-mileage savings, and warranty of a vehicle before deciding to purchase it. His motives were based on which factor or factors?

• A. His desire for status

• B. His loyalty to the brand

• C. Facts

• D. Intuition