Page 102 (Figure 4.4)

(5 min) - What is the target age group?

• What characteristics do the members of my target audience have in common?

• How do I want my audience to use my multimedia project?

• How does my target audience want to use the multimedia project?

• How will my target audience access the multimedia project.

• Should my project include special features?

(5 min) - Consider how you want your multimedia project to appeal to your target audience.

• What characteristics do the members of my target audience have in common?

• How do I want my audience to use my multimedia project?

• How does my target audience want to use the multimedia project?

• How will my target audience access the multimedia project.

• Should my project include special features?

(5 min) - Survey potential members of your target audience to find out how they use similar multimedia products.

• What characteristics do the members of my target audience have in common?

• How do I want my audience to use my multimedia project?

• How does my target audience want to use the multimedia project?

• How will my target audience access the multimedia project.

• Should my project include special features?

(5 min) - Consider methods for creating multimedia that your entire audience can access and use easily.

• What characteristics do the members of my target audience have in common?

• How do I want my audience to use my multimedia project?

• How does my target audience want to use the multimedia project?

• How will my target audience access the multimedia project.

• Should my project include special features?

(5 min) - Consider colors or graphics that are accessible for visually impaired or color-blind users.

• What characteristics do the members of my target audience have in common?

• How do I want my audience to use my multimedia project?

• How does my target audience want to use the multimedia project?

• How will my target audience access the multimedia project.

• Should my project include special features?