Marketing Pricing/Distribution Review

The value of money placed on a good or service

• Place

• Price

• Product

• Promotion

Term for a item that is intentionally priced below cost to draw people into the store

• Loser Item

• Sale

• Discount Item

• Loss Leader

$10,000 in sales revenue, $5,000 in expenses....how much profit did we make?

• $0.00

• $2,500

• $5,000

• $10,000

This type of physical distribution usually carries heavy, bulky equipment (ex: farm tractors)

• Truck

• Planes

• Railroad

• Pipe Line

What P of the 4 P's is Distribution?

• Product

• Place

• Price

• Promotion

This type of distribution uses an intermediary (ex: Stop & Shop) this is an example of....

• Direct Distribution

• Indirect Distribution

The 3rd step in Setting Prices is....

• Determine Pricing Objectives

• Study the Competition

• Estimate Demand

• Set Price

This is the most frequently used form of Physical Distribution.

• Trucks

• Waterways

• Airplane

• Pipeline

What is the Pricing strategy being used when people think they are getting a bargain because price ends in an odd number?

• Multiple Pricing

• Odd-Even Pricing

• Bundle Pricing

• Mark Up Mark Up

Which of the following is NOT an item in our pricing strategies grid?

• Introductory Pricing

• Skimming

• Premium

• Economy