Unit 8 Media Industry in Context

Youtube is a Privately funded company

• Yes

• No

Identify a drawback of Private funding

• Reliance on popularity for future productions

• Increased Revenue

• Alignment to products or brands

Identify a Community media organisation Characteristic

• Uses Synergy

• Focus on local issues and content

• Nor for profit organisation

• National Coverage and distribution

Identify an International Media Organisation characteristic

• Key role of volunteers within the organisation

• Falling Circulations

• Mainstream Products

• Compete With local and International markets

Identify a characteristic of a Local Media Organisation

• Expansion in digital Markets

• Audience Defined by a small geographical area

• Wider Recruitment and Training

• Market-led

Identify a National Media Organisation characteristic

• Wide Community participation

• Global Presence

• Use shared delivery systems

• Audiences defined by geographical location

(Organisations that own companies throughout different stages of production process) Which one?

• Horizontal Integration

• Vertical Integration

• Diagonal Integration

What type of organisation is Sky?

• Private

• Public Service Broadcaster

• Regulatory Body

• State State

What type of organisation is ITV

• State Public Service Broadcaster

• Commercial Public Broadcaster

What type of organisation is the BBC?

• Regulatory Body

• Private

• State Public Service Broadcaster

• Commercial Public Service Broadcaster