MKT1001 Topic 2

_____________________

includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers.

• marketing environment

• macroenvironment

• microenvironment

• demographics trend

_____________________ consists of the actors close to the company that affect its ability to serve its customers.

• marketing environment

• macroenvironment

• microenvironment

• demographics trend

The larger the societal forces that affect the microenvironment-demographic, economic, natural, technological, political, and cultural forces.

• marketing environment

• macroenvironment

• microenvironment

• demographics trend

_____________________ will provide the resources to produce goods and services.

• suppliers

• natural environment

• publics

• physical distribution firms

Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives is ____________________.

• suppliers

• natural environment

• publics

• physical distribution firms

helps company to stock and move goods from their point of origins to their destinations.

• suppliers

• natural environment

• publics

• physical distribution firms

The Kia Soul and its Hamster ads have been a smash hit with Millennials, helping to make the Kia one of the nation’s fastest-growing car brands.

• Demographic Environment

• Natural Resources Environment

• Political Legal Environment

• Technological Environment

Disney is taking RFID technology to new levels with its cool new Magic Band RFID wristband.

• Demographic Environment

• Natural Resources Environment

• Political Legal Environment

• Technological Environment

consist of individuals and households that buy goods and services for personal consumption.

• Consumer market

• Business market

• Reseller market

• Government market

buy goods and services for further processing or use in their production processes.

• Consumer market

• Business market

• Reseller market

• Government market