MKT1001 Topic 2

MKT1001 Topic 2

2nd Grade

12 Qs

quiz-placeholder

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MKT1001 Topic 2

MKT1001 Topic 2

Assessment

Quiz

Arts, Other Sciences

2nd Grade

Practice Problem

Hard

Used 21+ times

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____________________

includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers.

marketing environment

macroenvironment

microenvironment

demographics trend

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____________________ consists of the actors close to the company that affect its ability to serve its customers.

marketing environment

macroenvironment

microenvironment

demographics trend

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The larger the societal forces that affect the microenvironment-demographic, economic, natural, technological, political, and cultural forces.

marketing environment

macroenvironment

microenvironment

demographics trend

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____________________ will provide the resources to produce goods and services.

suppliers

natural environment

publics

physical distribution firms

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives is ____________________.

suppliers

natural environment

publics

physical distribution firms

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

helps company to stock and move goods from their point of origins to their destinations.

suppliers

natural environment

publics

physical distribution firms

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Kia Soul and its Hamster ads have been a smash hit with Millennials, helping to make the Kia one of the nation’s fastest-growing car brands.

Demographic Environment

Natural Resources Environment

Political Legal Environment

Technological Environment

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