PBMF Ch 10 - Marketing

The four P's of Marketing are

• People, Place, Promotion, Pricing

• Product, Place, Price, Promotion

• Product, Placement, Posting, premium

Target Marketing helps companies focus on the people most likely to use their goods or products.

• True

• False

Dynamic activities that identify, anticipate, and satisfy customer demand while making a profit

• Goods

• Services

• Marketing

• Tangible

How/where a product will be transported or distributed

• Price

• Place

• Promotion

• Product

Setting and communicating the value of products and services. Setting the cost at the right level.

• Price
• Place
• Promotion
• Product

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

• Price
• Place
• Promotion
• Product

When Businesses buy products to use in their operations; also called B2B market

• consumer market

• business market

• target market

• Marketing mix

If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.

• price
• supply and demand
• target market
• Marketing mix

THE 4 P's - product, place, promotion, price are also known as the

• slogan

• tagline

• target market

• Marketing mix

The change in climate of the city where a product is being sold will affect the __________region of the marketing plan.

• Geographic

• Demographic

• Psychographic

• Telepathic