Marketing Chapter 21 Quiz Review

The path a product takes from the producer to the manufacturer is an intermediary.

• True

• False

When a product is purchased for use in a business, the final user is classified as

• Industrial

• Consumer

Which intermediary sells goods to the consumer through physical stores?

• Online Retailer

• Agent

• Brick-and-Mortar Retailer

• Direct Mail Retailer

Which is true about an agent?

• They take ownership of the products they sell

• They are on a manufacturer's payroll

• They do not earn commission

• They do not own the products they sell.

Which type of distribution involves the use of one or more intermediaries?

• Direct Distribution

• Indirect Distribution

Which type of distribution is most common for the consumer market?

• Direct

• Indirect

Which type of distribution is most common for the industrial market?

• Direct

• Indirect

What is another name for a wholesaler?

• Agent

• Industrial Distributor

• Industrial User

• Retailer

Which of the following is NOT an intermediary?

• Agent

• Wholesaler

• Manufacturer

• Retailer

Which type of a wholesaler owns the goods they sell, but doesn't physically handle them?

• Rack Jobber

• Drop Shipper

• Broker

• Independent Manufacturer Representative