Persuasive Techniques in Advertising
University
•15 Qs
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Persuasive Techniques in Advertising
Quiz
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University
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15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the three categories in which persuasive strategies are divided?
Ethos, irony, logos.
Logos, success, pathos.
Pathos, logos, ethos.
Fortune, money, technology.
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.5
CCSS.RI.9-10.5
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"An advertisement using ______ will give you the evidence and statistics you need to fully understand what the product does." The sentence refers to:
Strategies.
Pathos.
Ethos.
Logos.
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following options is a characteristic of the category "pathos"?
Pathos will attempt to evoke an emotional response in the consumer.
Pathos will give you the evidence and statistics you need to fully understand what the product does.
Pathos will try to convince you.
Pathos will try to persuade you to buy something.
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following options is not a characteristic of the category "pathos"?
Pathos will attemp to evoke an emotional response in the consumer.
Pathos will attemp to evoke a logical response in the consumer.
Pathos includes emotions such as fear and guilt.
Pathos will attemp to evoke negative emotions as pain.
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The term "Ethos" refers to:
An appeal to emotion.
An appeal to credibility or character.
An appeal to emotion.
An advertisement.
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
which of the following is an example of the category "logos"?
Sugar is not good for health.
High sugar intake increases the risk of diabetes, according to recent studies.
A teaspoon of stevia contains 25% of the sugar you need in your day.
If you exceed the consumption of sugar, you can increase the risk of diabetes in a 80%, according to recent studies.
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The term "Logos" refers to:
A celebrity endorses a product.
Try to convince.
Involves statistics.
An appeal to logic or reason.
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
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