Broadcast Journalism

longer, smoother, simpler

Shorter, sharper, stronger

Sharper, simpler, longer

Simpler, smoother, sharper

Make your script shorter

Precise and concise - make each word count

Speak with an active voice

Say only what needs to be said in the simplest way possible

Verb -> object -> subject

Object -> verb -> subject

Subject -> verb -> object

Subject -> object -> verb

Taco Bell was robbed by an armed gunman last night

An armed gunman robbed Taco Bell last night

Last night Taco Bell was robbed by an armed gunman

Attribution

Quotes

Sources

Statistics

Decide on what channel the news airs on

Decide on what the audience gets to watch

Decide on how much each anchor gets paid

Decide on the anchor’s outfits

To look cute

To talk to the audience about their favorite TV show

To write the script

To read the information

Where a news ‘jingle’ is played to grab the audience

Where the anchor talks over the video

A sound bite over video

A sound on tape

All day

10 seconds

45 seconds

An hour

That thing you wait a week for in the mail

90 second long narration of a story by an anchor with VO, SOT, and VOB’s

10 second long narration of a story by an anchor with VO, SOT, and VOB’s