Digital Marketing Final Review

Which of the following is a characteristic of a good brand?

• Recognizable

• Refurbished

• Regional

• Religious

A brand should communicate which of the following?

• Consumer Confidence

• Consumer Consideration

• Consumer Collaboration

• Consumer Capitalism

Branding helps companies to set their products apart from others this is called

• Differentiation

• Disinterested

• Dividends

• Demographics

The official name of a product is called a

• brand name

• trade name

• sample name

• service name

When defining a target market for a product marketers use which of the following?

• Market Systems

• Market Segmentation

• Market Sampling

• Market Strategies

C2C stands for what type of business relationship?

• Customer to Customer

• Consumer to Consumer

• Creditor to Creditor

• Company to Company

The Office is an example of which type of e-commerce business?

• C2C

• C2B

• B2B

• B2C

Domain names that end in .com are which type of business?

• Company

• Cooperation

• Collaboration

• Commision

The domain name that stands for a non-profit is?

• .com

• .net

• .org

• .gov

When consumers change their minds about ordering online it is called

• pay per click

• click path

• bounce rate

• cart abandonment