Sponsorship and Endorsements

Sponsorship and Endorsements

10th - 12th Grade

15 Qs

quiz-placeholder

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Sponsorship and Endorsements

Sponsorship and Endorsements

Assessment

Quiz

Other

10th - 12th Grade

Practice Problem

Medium

Used 79+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The underwriting an event for the purpose of gaining positive association for the brand with the event, the participant, and/or attendees

Endorsement

Sponsorship

Publicity

Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A business that gives money or donates products to another person, organization, or event in exchange for publicity

Donor

Advertising

Corporate sponsor

Sales

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sponsorship plays a minor role in professional athletics.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Social media is expected to be an important part of the development of advertising on mobile devices

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first step for developing a promotional plan is to

set promotional goals

identify the target customers

select the promotional mix

develop a promotional budget

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies sponsor an event

to increase sales and profits

to enhance their image

to enter new markets or a niche market

all of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not true about endorsements?

The endorser must use the product he/she endorses

Endorsements must include truthful opinions and beliefs of the endorser.

Endorsements may not contain any deceptive or misleading

If the product changes in any way, the endorser can still be a spokesperson even if he/she does not use the new product.

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