Hospitality & Tourism Checkpoint

Starts usually afternoon shift at 3 p.m. until 11 p.m. Evening shift or the swing shift which is the second of three work shifts within a 24-hour period.

• Afternoon shift
• Evening shift
• Night shift
• Swing shift

Hotel is full or when all rooms have been sold. Reached capacity.

• Full house
• House at Full Capacity
• Hotel Success Rate
• Hotel Full

A plan of time when employees will report to work. Process of assigning staff to work at specific times.

• Schedule
• Report Processor
• Time Worked
• Plan of Action Report

Why is the hospitality industry important to the economy?

• Travel is the most important segment.
• People love seeing pineapples everywhere.
• It provides many jobs and generates trillions of dollars.

What is another word for lodging?

• accommodation
• amenity
• artichoke
• anemone

Meeting the needs of guests with kindness and goodwill.

• hospitality
• foodservice
• recreation
• professional association

What do travel agents need to do to help clients make decisions about which travel products to buy?

• Focus on the price of a product

• Describe the safety factors of a product

• Create a positive image of a product

• Explain the tangible features of a product

A tour wholesaler is developing a guided bus tour for 55– to 70–year–old couples with an income between $60,000 and $100,000. How is the tour wholesaler segmenting the target market?

• Psychographics

• Demographics

• Geographics

• Typographics

Regency Hotel sent a special offer via “Tweet” to its Twitter followers. Which method of marketing communications was used?

• Print advertising

• Word–of–mouth

• Social media

• Opt–out email

Which type of market segmentation is a tour company using when it focuses on developing Alaskan tours and cruises?

• Organic

• Geographic

• Demographic

• Psychographic