Marketing 41-69 Exam Prep

Marketing 41-69 Exam Prep

9th Grade

30 Qs

quiz-placeholder

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Marketing 41-69 Exam Prep

Marketing 41-69 Exam Prep

Assessment

Quiz

Other

9th Grade

Medium

Created by

Tammy Tutterow

Used 8+ times

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30 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following allows customers to check the price without the help of a salesperson?

Exchange system

Matrix

Universal product code

Kiosk

2.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Media Image

A business might be involved in the illegal activity of deceptive pricing if it does what

Changes prices according to current demand

Sales products at a limited number of predetermined price points

Misleads customers about the true value of a product

Offers special prices on a discontinued item

3.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Which of the following is a characteristic of pure services

Does not include a tangible product

Uses plain, inexpensive packaging

Most often uses product bundling strategies

Does not include product guarantees

4.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Why do businesses often try to develop new uses for established products that are beginning to lose market share

To extend their lifecycle

To monitor public awareness

To reduce the selling price

To reinforce their features

5.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Media Image

Why do businesses usually spend more money on advertising during the maturity stage of the product lifecycle

Competition is intense

Profits are decreasing

Sales are rising

Distribution is slow

6.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Media Image

What type of planned obsolescence is generally considered socially and economically desirable because the replacement product offers more benefits or a lower cost?

Technological

Fashion

Psychological

Style

7.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What stage in the product lifecycle includes planning ways to promote and distribute the product to the customer?

Introduction

Growth

Decline

Maturity

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