Management 3.0

Market opportunity is often affected by:

• Location

• Timing

• Rewards

• Methodology

Real market opportunity occurs when:

• a good or service can be produced efficiently

• entrepreneurs brainstorm ideas

• supply exceeds demand

• an identified want exists

Sandy and members of her team took turns randomly sketching and doodling on a piece of paper. Now, they are studying the doodles, trying to identify the shapes that they see and determining how the shapes can be related to a particular product opportunity. Sandy and her team are using the ________________ creative thinking technique.

• synectics

• braindrawing

• free association

• starbursting

Six Thinking Hats is a creative thinking technique that stimulates idea generation by:

• assigning each group member a different job

• playing the devil's advocate

• providing positive feedback

• categorizing information

To generate innovative product ideas, a business often:

• evaluates traits

• interprets laws

• monitors trends

• measures feedback

What is the advantage to a business of having its employees generate product ideas as a group?

• more participants provide a variety of perspectives

• it is easier to develop and implement a product concept

• group members tend to reach consensus quickly

• screening activities can be distributed among several people

Which of the following employees is a good source for obtaining new product ideas because he/she is in contact with customers on an ongoing basis?

• graphic designer

• tax auditor

• sales representative

• office manager

Which of the following is a source businesses often consider when generating product ideas?

• design costs

• test results

• customer complaints

• promotional plans

An important aspect of using technology in customer relationship management involves:

• allowing employees to have complete access to customer information

• posting customer information on the business's website

• updating customer information in the customer database

• providing customers with extensive product information

Many people make the mistake of thinking that customer relationship management refers solely to:

• people

• strategies

• processes

• technology