SEM I 1.06 Review

SEM I 1.06 Review

9th - 10th Grade

16 Qs

quiz-placeholder

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SEM I 1.06 Review

SEM I 1.06 Review

Assessment

Quiz

Other

9th - 10th Grade

Medium

Created by

Ken Wilson

Used 208+ times

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16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What are royalties?

A percentage of expected sales
A percentage of actual sales
A percentage of union dues
A percentage of taxes

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which statement is true regarding sports marketing?

Corporations sponsor sporting events to decrease their brand recognition.
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
The use of high-profile athletes to endorse products does not increase brand recognition.
Sports marketing encompasses only the radio and television media.

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Athletes are often considered to be particularly effective promoting products related to which of their areas?

Education
Background
Sport
Lifestyle

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?

Financial accountability
Brand awareness
Image extension
Market segmentation

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas?

Help pay for construction expenses
Honor a former student-athlete
Create publicity for the new facility
Encourage fans to attend sports events

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The ultimate purpose of branding in sports or event marketing is to achieve which action?

Identify the retailer
Create awareness
Obtain a sponsor
Encourage sales

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When designing an event program for a charity event, it is important to perform which action?

Include the printing costs on the back cover
Provide product samples
Acknowledge the event sponsors
Offer free admission coupons to other events

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