Marketing Final Exam

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?

• Channel management

• Product/Service management

• Selling

• Promotion

Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?

• Channel management

• Product/Service management

• Selling

• Promotion

What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?

• Pricing

• Promotion

• Production

• Distribution

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?

• Marketing research

• Product management

• Advertising

• Channel management

What is at the center of all marketing activities?

• Math

• Technological know-how

• Purchasing

• Communication

Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?

• Product

• Price

• Place

• Promotion

A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18 to 34 years old. How is the business segmenting the market?

• Geographics

• Psychographics

• Demographics

• Behavior

Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent?

• Tactic

• Strategy

• Goal

• Trend

What is the most important component of an effective business letter?

• Opening

• Message

• Address

• Heading

What does a salesperson need to do to be successful in selling?

• Always attempt to sell related merchandise

• Ask management to limit the number of brands

• Describe the disadvantages of competing brands

• Learn the features unique to the brands s/he sells