EAP3 Identifying Trends

Why do all companies want to know what the next big trend will be?

• So they know what it is.

• So they can invent it.

• So they can make plans.

When did John Naisbitt write his book about predicting trends?

• in 1983

• more than 35 years ago

• less than 35 years ago

What did John Naisbitt use to predict future trends?

• books

• newspapers

• space

It's ________ to use Naisbitt's technique nowadays.

• easier

• less difficult

• harder

Due to the internet, the amount of published information has risen by _______.

• 300%

• 3,000%

• 30,000%

"Your company makes everyday clothes." What does everyday mean?

• normal (adjective)

• seven days per week (adverbial)

Trends in consumer behaviour are caused by efficiency.

• true

• false

Hobbies are often a source of new trends.

• true

• false

Apple started because two people were enthusiastic about computers in their free time.

• true

• false

Social media began because photography is a common hobby.

• true

• false