Enterprise Research

Which of the following is research?

• Break-even

• Primary

• Viability

Which is relates to getting first hand information?

• Secondary Research

• Google

• Primary Research

Secondary Research relates to which of the following?

• Research that someone else has collect for their use

• Research that you collect first hand

• Primary Research

Which is correct? Research can be collected via.....select which apply

• Face to Face

• Telephone interviews

• Focus Groups

Conducting research important because....

• Research will not confirm whether the idea is wanted/

• Decisions cannot be made

• Research will confirm whether the idea is wanted/

The more research that confirms the idea to be viable....

• More time is wasted on whether a product or service is needed

• The better and the less risk that is being taken when starting a new enterprise.

• Break-even analysis can be completed

Why is it important to use discrimination why conducting research?

• Discrimination is when you are able to decide which research is useful

• Discrimination is waste of time as you do not need to decide which research is useful

• The best decisions can be made without research

USP stands for

• Universal Selling Point

• Unique Sales Pitch

• Unique Selling Point

What does SWOT stand for?

• Sale, Weakness, Opportunities and Threats

• Strength, Weakness, Opportunities and Threats

• Strength, Weakness, Opportunities and Targets

The following is a idea generation technique - select all that apply

• Market Research

• USP

• Mind-Map