4.5-2 ATL vs BTL Promotions

The commercials that you see before the start of a movie is an example of ....

• Above-the-line (ATL) promotions

• Below-the-line (BTL) promotions

• Promotion

• Advertisement

The "Starbucks Card" is an example of a loyalty programme. This is a ....

• Above-the-line (ATL) promotions

• Below-the-line (BTL) promotions

• Personal selling

• Promotion

The image shown here is called a billboard for the Swedish retail company H&M. This is an example of ....

• Above-the-line (ATL) promotion

• Below-the-line (BTL) promotion

• Outdoor advertisement

• Guerilla marketing

The image shown here is an example of ...... and a type of ........

• spam mail ..... below-the-line (BTL) promotion

• spam mail ..... above-the-line (ATL) promotion

• mail ..... above-the-line (ATL) promotion

• direct mail ..... below-the-line (BTL) promotion

When paying at the cashier, sometimes you see a visual promotion for a product like the one shown in the above image. This is called ....

• a point of sales (POS) promotion

• a cashier promotion

• a promotion to trigger you to buy impulsively

• personal selling

In the image, the sales associate is demonstrating ...... which is a type of .......

• personal selling .... below-the-line (BTL) promotion

• face-to-face .... above-the-line (ATL) promotion

• personal selling .... above-the-line (ATL) promotion

• face-to-face selling .... below-the-line (BTL) promotion

Every year, Cathay Pacific Airways and HSBC sponsors the Rugby 7s in HK. Sponsorship is a type of ....

• above-the-line (ATL) promotions

• below-the-line (BTL) promotions

• promotion

• cheap promotion

Public relations is part of the ...

• promotional mix

• marketing mix

• promotional campaign

• above-the-line (ATL) promotion

Apart from Coke, Coca-Cola sells a lot of merchandise (see image). This is a type of .....

• above-the-line (ATL) promotion

• merchandise promotion

• below-the-line (BTL) promotion

• promotion by selling merchandise

You received the following coupon, this is an example of .... which is a ..... marketing tactic

• flyer .... long term

• sales promotion .... long term

• sales promotion .... short term

• flyer .... short term