Business studies chapter 14

Which of the following is wrong about promotion

• raise awareness of a product or brand

• helps create brand loyalty

• generating sales

• helps to expand the business

define what persuasive advertisement is

• to inform the customers about the products features

• to convince the customer to think that they need your product

• advertisements targeting a certain group of customers which the company beleives would earn them a better profit

what are not suitable types of advertising media for a new company with not a lot of money

• Social media

• Television

• Direct emails

• Brochures

Is advertisements and promotions the same?

• Yes

• No

what are not advantages of sales promotion

• Help increase sales in times of the year where sales are usually lower

• Encourages new customers to come and try out products

• helps to get rid of unwanted goods

• None of the above

what is not a role of sponsorship

• get good reviews

• Increase public awareness of the company

• make better profit

• persuade customers to choose their over other companies

not a disadvantage of advertising on social media

• can alienate customers if they find the ads annoying

• targets a specific group

• have to pay for advertisement (pop-ups)

• may be publicised badly, affecting the companies reputation

Why small firms find it hard to compete with larger firms?

• Marketing budget

• Ranges of product

• Quality of product

• Appealing packaging

why do companies evaluate the effectiveness of the campaigns after it has finished

• to see how much money they made

• to see if their brand image has become better

• to see if sales had increased

• to know if the platform they chose to advertise on is better than another

what is BOGOF

• a sales method using a mathematical formula

• another name for fringe benefits

• a marketing term to refer to end of season sales

• an acronym standing for 'buy one get on free'