Market Segmentation

Which of the following is NOT a demographic segmentation?

• Age

• Gender

• Weather

• Income

Which of the following is NOT a geographic segment?

• Religion

• Weather

• Urban

• Rural

Which of the following is a way to segment age?

• Family Size

• Teenagers

• Gender

• Social Class

Which of the following is NOT a social class?

• Middle Class

• Toddlers

• Working Class

• Upper Class

Which of the following is psychographic segmentation?

• Usage Rate

• Age

• Environmentally conscious

• Loyalty

Which of the following is psychographic segmentation?

• Exclusive Appeal

• Location

• Climate

• Desired Benefits

Which of the following is behavioural segmentation?

• Exclusive Appeal

• Location

• Climate

• Desired Benefits

Which of the following is behavioural segmentation?

• Usage Rates

• Location

• Climate

• Gender

Which is NOT a benefit of market segmentation?

• They can understand the characteristics and needs of their customers.

• It's expensive.

• They can choose promotional strategies that are better suited to their target market.

• They can identify and choose a target market to specialise in.

Which is a method of market segmentation?

• B2B

• B2C

• Behavioural

• Public Relations