Digital Media Marketing PreTest

___________is an umbrella term for all of your online marketing efforts

• Email marketing

• Digital marketing

• Social marketing

• Inbound marketing

Customers spend twice as much time _______ than they did 12 years ago.

• online

• in line

• shopping

• browsing

Printed books, newspapers, and magazines are examples of what type of media?

• Digital Media

• News Media

• Traditional Media

• Social Media

Sam is putting a voiceover in his presentation for the class. What element of digital media is Sam using?

• Audio

• Video

• Graphics

• Animation

A blogger who blogs about recipes most specifically fits into which type of media career?

• Digital Media

• News Media

• Traditional Media

• Social Media

An e-book is an example of what type of media?

• Digital Media

• News Media

• Traditional Media

• Social Media

Eric is on a business trip and is able to log in to his company’s server and access files through a secure connection. Eric is using digital media in which area of his life?

• Educational

• Business

• Social Media

• Leisure

Frank gets 20 email messages from the same company within a few hours. With which type of digital safety issue should he be concerned?

• Hoaxes and cons

• Internet Addiction

• Spamming

• Viruses

Which is an example of identity theft?

• Bill opens an email from an unknown person and now his PC will not work

• Kate receives an email saying she has worn a free trip if she will pay $19.99 fee

• Sue views her credit card bill and sees charges for items she didn't purchase

• Tim gets dozens of new emails from senders he doesn't know

What is the main goal of social media or digital marketing?

• To connect business with consumers

• To be funny

• To entertain

• To teach about the dangers of the internet