Health Literate Consumer

Advertisers make it seem like everyone is buying this product.

• Bandwagon
• Avant Garde
• Testimonials
• Facts and Figures

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

A person who buys health care products is a _________ __________.

• big bully
• car passenger
• health consumer
• nutty person

Select which advertising method fits best with the advertisement

• Bandwagon

• Free Gifts

• Good Times

• Great Outdoors

What is this technique?

• Good Times

• Bandwagon

• Rich and Famous

• Testimonial

How would advertisers use the testimonial technique?

• Making it seem like everybody is using the product

• Having a celebrity say the product worked for them so it will for you

• Having people smiling in the ad

• Using a celebrity to wear a product

How would someone use the Great Outdoors technique?

• Say that you need this product if you like the outdoors while being outside

• Having people smiling in the ad

• Buy one get one free

a written or spoken media message designed to interest consumers in purchasing a product or service

• Marketing
• Solicitation
• Advertising
• Shark Tank

a company’s or a stores written agreement to repair a product or refund your money if the product doesn’t function properly.

• A Super Tight Deal Bro
• Buy-Back Guarantee
• Promise
• Warranty

Evaluating similar items to check quality and price is ....

• comparison shopping
• impulse buying
• consumerism
• stinginess

A way to use the free gifts technique is by saying

• everybody is using it

• Buy one soda and get one free

• it worked for me