MKTG101 W2

1. Political, economic, sociocultural, technological and legal factors are all a part of an organisation's _______________ environment?

• a. Macro.

• b. Internal.

• c. Micro.

• d. Ethical.

• e. All of the options listed.

2. Which of the following is part of an organisation's marketing environment?

• a. The organisation's micro-environment.

• b. The organisation's macro-environment.

• c. Any internal or external force that affects the organisation's ability to create, communicate, deliver and exchange offerings of value.

• d. All of the options listed are part of an organisation's marketing environment.

3. Customers are a part of an organisation's _____________environment.

• a. internal

• b. micro

• c. macro

• d. internal and macro

• e. customers are not part of the organisation's environment

4. The process of breaking the marketing environment into smaller parts in order to gain a better understanding of it is known as:

• a. the internal environment.

• b. environmental analysis.

• c. the micro-environment.

• d. the macro-environment.

5. Cartwrights Law Firm spends time analysing the political, economic, sociocultural, technological, environmental and legal factors which are affecting their organisation. These factors form the _______________ environment?

• a. macro

• b. internal

• c. micro

• d. ethical

• e. all of the options listed

6. When using the PESTL framework, marketers are investigating:

• a. internal forces.

• b. macro-environmental forces.

• c. micro-environmental forces.

• d. competitive forces.

7. You decide to do a situational analysis, investigating all the internal and external forces that affect your ability as a marketer to create, communicate, deliver and exchange offerings of value. Which environment are you analysing?

• a. The marketing environment.

• b. The macro environment.

• c. The legal environment.

• d. The sociocultural environment.

• e. None of the options listed.

8. Which of the following statements is correct?

• a. The internal environment includes those factors that are not controllable by the organisation.

• b. Weaknesses are internal factors that marketers seek to minimise.

• c. The internal environment includes factors that are controllable by the organisation.

• d. Both b and c.

9. What do marketers seek to do in their environment?

• a. Monitor and respond to.

• b. Monitor, understand and respond to.

• c. Influence and understand.

• d. Understand, respond to and influence.

• e. Monitor, understand, respond to and influence.

10. Choose the best answer from the options below to complete the following sentence. An organisation chart can be a useful tool to help analyse an organisation's:

• a. market perception.

• b. marketing mix.

• c. external environment.

• d. internal environment.