Layout Choices

Which of the following best describes the organization structure which ranks objects by importance?

• Visual weight

• Emphasis

• Proportion

• Hierarchy

How should a designer add more visual weight to a piece of text?

• Make it italic

• Make it bigger

• Make it black

• Put it in the bottom right corner of the design

In text-based layouts such as websites and books, the eye goes from:

• right to left and top to bottom

• left to right and top to bottom

• right to left and bottom to top

• left to right and bottom to top

The eye searches for the _________ of a line.

• end

• middle

Which of the following does the image best represent?

• Asymmetry

• Contrast

• Symmetry

• Scale

Which of the following is true about multi-page layouts?

• Fliers and social media posts are examples of multi-page layouts

• Design is limited to each page or screen

• Navigation or binding has to be considered as part of the design

Headings are typically ___________ than body text.

• larger

• smaller

Match the heading type: Larger headline than main headlines meant to draw attention to the main article

• Subheadings

• Kicker

• Hammer

• Deck

• Pull quotes

Match the heading type: Summary of important information in an article

• Subheadings

• Kicker

• Hammer

• Deck

• Pull quotes

Match the heading type: Used to break long body text into shorter segments

• Subheadings

• Kicker

• Hammer

• Deck

• Pull quotes