Typography1

What is typography?

• Typography is the art and technique of letters & characters.
• Typography is the study of how graphics relate to one another.
• Typography refers to the irregular or uneven vertical margin of a block of type.
• Images that depict the object they represent.

A. illustrates.........

• TRACKING
  space is adjusted throughout the entire word
• KERNING
  space is adjusted throughout the entire word
• KERNING
  Space in betweeen individual letters & words in a single line
• TRACKING
  Space in betweeen individual letters & words in a single line

B. Illustrates.....

• TRACKING
  Space in betweeen individual letters & words in a single line
• KERNING
  Space in betweeen individual letters & words in a single line
• LEADING
  adjusting the spacing throughout the entire word
• TRACKING
  adjusting the spacing throughout the entire word.

Times New Roman
(is the.......)

• Font
• Typeface
• Script
• Name

Times New Roman Italic
Times New Roman Bold
Times New Roman 24pt
Times New Roman Light
(is the.......)

• Typeface
• Font
• Script
• Name

^{These are an example of...}

• Serif Typefaces
• San Serif Typefaces
• Fonts
• Hand Written Typefaces

_{Theses are an example of...}

• Serif Typefaces
• San Serif Typefaces
• Fonts
• Modern Typeface

• ascender
• descender
• stem
• leg

• x-height
• cap height
• descender line
• body height

• base line
• descender line
• ascender line
• mean line