brands vocabulary 2

If the brand name is successful in the market, the company can use ........ to enhance its market share.

• brand stretchig

• brand awareness

• brand loyalty

It's only the biggest ........... in this company's history.

• product maturity

• product launch

• product lifecycle

In economics, ......... good or a hard good is a good that does not quickly wear out.

• durable

• realible

• sophisticated

Choosing between ...... clothes and ready-to-wear, celebrities prefer the luxurious products.

• upmarket

• trustworthy

• fake

The ........ usually includes various parties involved in the goods delivery, such as transport copmanies, warehouse facilities etc.

• top-of-the-range products

• supply chain

• market research

If the product has a ........, it could be easily differenciated from its competitors.

• USP

• product endorsement

• slaes targets

Brand is usually considered an intangible ..... of the company.

• asset

• target consumer

• endorsement

When the company wants to expand to the international markets, it usually ...... .

• goes global.

• expands sales.

• builds loaylty.

The market leader usually ....... the market of a certain product type.

• dominates

• boosts

• negotiates

Coffee and cream are a ........... .

• perfect match.

• value for money.

• superior returns