The Promotional Mix in Sports & Entertainment

The Promotional Mix in Sports & Entertainment

9th - 12th Grade

50 Qs

quiz-placeholder

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The Promotional Mix in Sports & Entertainment

The Promotional Mix in Sports & Entertainment

Assessment

Quiz

Specialty

9th - 12th Grade

Medium

Created by

Chris Dorman

Used 161+ times

FREE Resource

50 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This is any communication a business or organization uses to inform, persuade, or remind customers about its products.

Promotion

Advertising

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This is the COMBINATION of advertising, personal selling, sales promotion, and public relations that is used to communicate the business’s message.

Industrial Mix

Promotional Mix

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertising is a recent phenomenon and has no historical roots.

True

False

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Advertising has been around since ancient times.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Hundreds of years ago these individuals might stand at a busy street corner and shout about the products or services available from their sponsors.

town advertiser

town crier

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Joannes Guttenberg invented this around 1440 which moved society toward mass communication, increased literacy, and the creation of printed advertising.

movable type

the alphabet

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This is any paid form of non-personal promotion of ideas, goods, or services by an identified sponsor.

Advertising

Personal Selling

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