Marketing Basics

What is marketing?

• the creation of a product to satisfy needs.

• the creation of satisfying relationships.

• is the creation and maintenance of satisfying exchange relationships.

• is selling products for a profit.

Which of these are part of the marketing mix

• price

• product

• people

• place

• tv commercials

Which of the following Core Standards of Marketing involves collecting and using data to make future business decisions?

• selling

• marketing-information management

• financing

• product/service management

Which of the following is NOT part of the marketing Mix?

• selling

• distribution

• price

• product

Define Promotion

• Any from of communication a business or organization uses to inform, persuade, or remind.

• The number of different product lines a manufactures or sells

• The process of creating, growing, and manufacturing

What is the person who buys a product called?

• Retailer

• Consumer

• Purchaser

• Customer

Deciding how much to charge for goods and services.

• Marketing

• Goods

• Pricing

• Selling

Deciding on how goods get into customers’ hands.

• Selling

• Distribution

• Pricing

• Product service management

Public speaking and your presentation skills are something that you improve with practice.

• True

• False

Taylor Swift recommends this mouthwash. This is an example of...

• Glittering Generalities

• Bandwagon

• Testimonials

• Celebrity