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Marketing N5

Authored by E Paterson

Business

4th Grade

Used 113+ times

Marketing N5
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

There are 2 types of market research

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Field research is

Primary research

Secondary research

3.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Select 2 examples of field research

Surveys

Focus Groups

Competitor's websites

Newspapers

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Select the market segments below...

Media Image
Media Image
Media Image
Media Image

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Mass marketing is when...

a product is sold to the entire market.

a product is offered to a group or groups within the total market.

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Select three stages of product development

Idea generation

Development

Pricing

Modifications

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Desk research is also known as...

Primary research

Secondary research

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