Marketing N5
Authored by E Paterson
Business
4th Grade
Used 115+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
There are 2 types of market research
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Field research is
Primary research
Secondary research
3.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Select 2 examples of field research
Surveys
Focus Groups
Competitor's websites
Newspapers
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Select the market segments below...
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Mass marketing is when...
a product is sold to the entire market.
a product is offered to a group or groups within the total market.
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Select three stages of product development
Idea generation
Development
Pricing
Modifications
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Desk research is also known as...
Primary research
Secondary research
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