Marketing N5

There are 2 types of market research

• True

• False

Field research is

• Primary research

• Secondary research

Select 2 examples of field research

• Surveys

• Focus Groups

• Competitor's websites

• Newspapers

Select the market segments below...

• 
• 
• 
• 

Mass marketing is when...

• a product is sold to the entire market.

• a product is offered to a group or groups within the total market.

Select three stages of product development

• Idea generation

• Development

• Pricing

• Modifications

Desk research is also known as...

• Primary research

• Secondary research

At what stage of the product life cycle does lots of advertising take place?

• Introduction

• Growth

• Maturity

• Decline

What are the benefits of branding? Pick 3

• Can charge a premium price

• Easier to launch new products

• Perceived high quality

• Counterfeit goods

What can a business use in order to extend the lifecycle of a product?

• The 4p's

• Test Marketing

• Market research