SEM Ch 3 Review Quiz

People use their _____ income to pay for sporting events, etc.

• discretionary

• found

• earned

Sports marketing is the marketing of sports and...

• putting highlights together

• marketing through sports

• cheering for your team

Which of the following is NOT a job in sports marketing?

• chef

• producer

• ticket agent

Sports marketing is

• satisfying the needs & wants of sports consumers

• promoting only sports events

• being the best athlete

Name a pioneer of sports & marketing

• Babe Ruth

• Bill Veeck

• Michael Jordan

Professional athletes...

• get paid

• get sponsorships

• get in trouble

Professional sports teams are considered fully functional businesses.

• TRUE

• FALSE

As a business, teams try to build the best teams to win but don't worry about the fans

• TRUE

• FALSE

The World Cup is an example of...

• an unpopular sporting event

• an International sport

• an Olympic Sport

In the end, Title IX benefits____ more than others

• women

• men

• youth