Typography

Definition:

Style or appearance of text; the art of working with text

• Typography

• Hierarchy

• Leading

• Tracking

Definition:

The space between specific characters

• Kerning

• Hierarchy

• Leading

• Tracking

Definition:

The overall space between characters (sometimes called character spacing)

• Kerning

• Hierarchy

• Leading

• Tracking

Definition:

The space between lines of text (also known as line spacing)

• Kerning

• Hierarchy

• Leading

• Tracking

Definition:

Used to guide the reader’s eye to whatever is most important

• Kerning

• Hierarchy

• Leading

• Tracking

Definition:

Fonts that come in many different styles, like script, blackletter, all-caps, and just plain fancy.

• Serif Font

• Sans Serif Font

• Display Font

• Complementary Font

Definition:

A font that does not have the extra stroke. Considered more clean and modern

• Serif Font

• Sans Serif Font

• Display Font

• Complementary Font

Definition:

This font has little strokes attached to the main part of the letter

• Serif Font

• Sans Serif Font

• Display Font

• Complementary Font

Definition:

Making sure the audience can read and understand your text

• Legibility

• Similarity, alignment

• Uniformity or consistency

• Contrast

Definition:

Using typography to create relationships between similar kinds of information

• Legibility

• Similarity, alignment

• Uniformity or consistency

• Contrast