Persuasive Techniques

Persuasive Technique: Transfer

• projecting potentially unrelated positive or negative qualities of something to something else in order to make the second more acceptable or to discredit it

• suggesting that, since the majority agrees, the reader should too

• Tone or diction an author uses to significantly impact the emotions of the reader - extremely negative or positive words are used

• An attempt to persuade the reader by using a professional or famous person to endorse a product or idea

Persuasive Technique: Loaded Words

• the viewer/reader is lead to believe that everyone of the same age group is participating in this

• a question that contains presuppositions such that when the respondent gives any direct answer to the question he concedes certain assumptions

• Tone or diction an author uses to significantly impact the emotions of the reader - extremely negative or positive words are used

• a character who is given a combination of oversimplified and exaggerated characteristics and features

Persuasive Technique: Bandwagon

• prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair

• projecting positive or negative qualities of a person, entity, object, or value to another in order to make the second more acceptable or to discredit it

• suggesting that, since the majority agrees, the reader should too

• the viewer/reader is lead to believe that everyone of the same age group is participating in this

Persuasive Technique: Testimony

• An attempt to persuade the reader by using a professional or famous person to endorse a product or idea

• Tone or diction an author uses to significantly impact the emotions of the reader - extremely negative or positive words are used

• an incorrect proposition that forms the basis of an argument

• occurs when perspective is one-sided

Persuasive Technique: Peer Pressure

• projecting positive or negative qualities of a person, entity, object, or value to another in order to make the second more acceptable or to discredit it

• an incorrect proposition that forms the basis of an argument

• a character who is given a combination of oversimplified and exaggerated characteristics and features

• the viewer/reader is lead to believe that everyone of the same age group is participating in this

Persuasive Technique: Caricature

• a character who is given a combination of oversimplified and exaggerated characteristics and features

• An attempt to persuade the reader by using a professional or famous person to endorse a product or idea

• suggesting that, since the majority agrees, the reader should too

• prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.

Persuasive Technique: Loaded Questions

• a question that is not fair to the person being asked

• an accusatory question that causes the person being asked to think a certain way

• a type of question that forces the person being asked to become the "bad guy"

• a type of interrogation

Persuasive Technique: Hyperbole

• an understatement

• a type of metaphor

• An over-exaggeration

• repeating phrases

Persuasive Technique: Repetition

• A jingle or slogan

• Repeating a word or main idea multiple time to make sure the reader understands

• Anything that happens more than once

• An appeal to authority

Persuasive Technique: Slogan

• A type of transfer

• Supported by reason

• Supported by emotion

• A short, catchy phrase