SAMSUNG SMARTCLUB PROGRAM SPL PART 2

WHAT IS THE CUSTOMERS REGISTRATION PROCESS FOR THIS SMART CLUB PROGRAM

• CUSTOMER CAN VISIT www.samsungclub.in

• CUSTOMER CAN SEND SMS ( POINTS OR REDEEM) TO 9902334411

• CUSTOMER CAN CALL ASEs & TRAINERS

• CUSTOMERS CAN CALL TOLL FREE FOR QUERY & SUPPORT @1800-3001-3232

WHAT ARE THE SPECIAL PRIVILEGE SERVICE CUSTOMERS GETS AS PER SPECIFIC CATEGORY

• PRIORITY SERVICE

• ANNUAL SERVICE COUPONS

• EVENT & LAUNCH INVITATION

• ALL OF THESE

Customer gets additional points for filling in the Survey which are

• Loyal Blue – 250 points

• Platinum – 250 points

• Gold – 200 points

Ritu is a first-time customer

She bought 2 products worth bill value INR 16,500 on 1 bill. Find Tier Eligibility?

• GOLD MEMBER

• BLACK MEMBER

• LOYAL BLUE MEMBER

Ashwin is a first-time customer

He bought products worth INR 8,000 and INR 8,500 separately on 2 bills. Find Tier Eligibility ?

• GOLD MEMBER

• NOT ELIGIBLE DUE TO 2 SEPARATE BILL

• ALL OF THESE

Suresh is a first-time customer

He bought products worth INR 15,000 and INR 60,000 separately on 2 bills at same time. Find Tier Eligibility & Points

• Platinum membership by combining both the purchases

  1.25%*15,000 + 2%*60,000 = 1088 points

• Platinum membership by combining both the purchases

  1.25%*15,000 + 1.5%*60,000 = 1088 points

• Platinum membership by combining both the purchases

  1.35%*15,000 + 1.5%*60,000 = 1088 points

WHAT IS THE COUPON GENERATION MECHANISM FOR SMART CLUB PROGRAM

• Coupon can be generated in range of INR 500 to 5000 in denomination of 50

• Coupon can be generated in range of INR 500 to 5000 in denomination of 100

Ashish is existing & enrolled Gold member

He bought products worth INR 15,000 less than 2 years before and enrolled

He now buys INR 60,000 worth of products. Find Tier Eligibility & Points

• Upgrade to Platinum Member

• 1.25%*15,000 (earlier) + 1.5%*60,000 (now) = 1088 points

• 1.35%*15,000 (earlier) + 1.5%*60,000 (now) = 1088 points

Ritu is a Platinum member with 2200 points

Generates a coupon of INR 2000

She bought 2 products worth bill value INR 16,500 on 1 bill FIND POINTS REDEMPTION

• -Pays INR 16500 – 2000 =14,500

  -Gets new points 14,500 * 1.5% = 218 points in account

• -Pays INR 16500 – 2000 =14,500

  -Gets new points 14,500 * 1.25% = 218 points in account

WHEN TO PITCH TO CUSTOMERS ABOUT SAMSUNG SMART CLUB PROGRAM

• Customer has closed on the purchase while billing

• Customer is enquiring about discounts/ offers

• Customer is being helped with smartphone set-up / post billing

• Customer is talking about his association with Brand Samsung