Fashion Industry

The "heart" of the apparel industry is in New York City.

• True

• False

Fashion merchandising focuses on selling to retailers while fashion promotion focuses on selling to consumers.

• False

• True

Advertising copy is a stylized drawing that illustrates a message about a fashion.

• True

• False

Most of today's clothes are mass-produced, with machines doing most of the work.

• False

• True

The Gap is an example of a chain.

• False

• True

Garment labor unions in the United States were formed solely to improve wages.

• True

• False

Companies specializing in sewing certain garments for a specific price are known as contractors.

• False

• True

A market week is a calm period just before designers and manufacturers introduce their new lines.

• False

• True

Another name for the apparel industry in the rag trade.

• False

• True

Garment trade and fashion publications are the same type of publication with the same type of audience.

• False

• True