Why is Email a good way to collect information?

• The same email can be sent to many people at the same time, and there is less human error.

• It is an easy way to collect data.

• Everyone can do it easily.

Questionnaires and surveys are good at collecting information because...

• Everyone answers them.

• Large numbers of people can be asked to fill in the survey and they're cheaper than interviews in public usually.

• They can be sent to adults and children.

Which one of the following survey questions would generate numerical data?

• What is your favourite colour?
• What type of car does your family own?
• How long does it take for you to travel to school?
• What type of dog do you own?

Sensors are good data collectors due to the fact once they're set up they usually don't need any human interaction and can collect data automatically.

• True

• False

What are consumer panels good for?

• If online methods are used collecting data can be reasonably cheap.

• Helping the community understand the nature of the information.

• The feedback which is provided is specific

• Responses can be low.

Loyalty schemes can....

• give the user points to spend in store.

• collect data and provide information to the customer.

• It helps the customer find what they want.

Statistical reports can show trends and patterns in data.

• True

• False

Statistical reports....

• If a trusted source is used then the stats are readily available and don't cover a range of topics.

• Don't sample data with many people.

• can show old information collected in the year 1996 onwards.

• If a trusted source is used then the stats are readily available and cover a range of topics.

What are secondary research methods?

• This is data that has always been collected and not processed.

• Information collected in a third world country.

• This data had already been collected and possibly processed, it is quicker to collect the data first hand.

Is asking questions in public a efficient way of collecting data.

• Yes

• Maybe

• No