Advertising Style

The commercials we remember the most are the commercials that use...

• Glittering Generalities

• Humor and Wit

• Avant Garde

A commercial that gives us a lot of information on a product uses

• Information style

• Facts and figures

• Testimonial

The advertising style that uses a famous person to endorse the product is

• Famous people

• Testimonial

• Hidden fears

I want to buy a product after I see a commercial because it makes me feel like it will protect me uses...

• Hidden fears

• Avant garde

• Facts and figures

A product is brand new and I can be the first of my friends to have it is what style...

• Avant garde

• Bandwagon

• Snob appeal

As I watch commercials, I see a family sitting down to supper in their house this could be using...

• Bandwagon

• Plain folk

• Snob appeal

The main character in the commercial has lots of money, jewelry and friends. The advertiser is using what style...

• Snob appeal

• Testimonial

• Plain folk

I have told you about my product, but I never said how it works or what it is made of. I have used this style.

• Facts and figures

• Wit and humor

• Glittering generalities

I have a commercial that shows everyone using my product, I am using

• Bandwagon

• Testimonial

• Plain folk

A commercial can use more than one ad style at a time.

• True

• False