Geographics

involves grouping people with similar attitudes, interest, opinions, as well as Lifestyles and shared values.

• Geographics

• Psychographics

• demographics

What are geographics comprised of

• Local, State, Regional, National Global

• Local, State, Regulations, National Global

• Landscape, State, Regional, National Global

• Local, Satire, Regional, National Global

is the money left after paying for basic living necessities such as shelter, food and clothing

• Discretionary Income

• Disposable Income:

• Despicable Income

Savvy purchasers and skeptical consumers.To reach these consumers marketers must use interesting images, hip music and a sense of humor.

• Gen Y

• Gen X

• Baby Boom

Also known as Millennial

• Gen Y

• Gen X

• Baby Boom

Born between 1946 and 1964

• baby boom

• Gen X

• Gen Y

statistics that describe a population in terms of personal characteristics such as

• baby boom

• geographics

• demographics

• psycho graphics

the process of classifying people who form a given market into even smaller groups.

• Geographics

• Demographics

• Market Segmentation

• Business to Business

Geographic segmentation can also include: select two

• Population Density

• Resources

• Climate

Which is not a part of Pscychographics?

• attitudes and opinions

• Likes and dislikes

• Interest and activities

• Personalities and values