Chapter 6 - Consumer Buying Behavior

Chapter 6 - Consumer Buying Behavior

9th - 12th Grade

25 Qs

quiz-placeholder

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Chapter 6 - Consumer Buying Behavior

Chapter 6 - Consumer Buying Behavior

Assessment

Quiz

Other

9th - 12th Grade

Medium

Used 12+ times

FREE Resource

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The study of consumers and how they make decision is called

advertising

consumer behavior

psychology

the marketing concept

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A culturally defined way to fill a need is a

want

desire

buying motivation

purchasing factor

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Maslow, everyone must satisfy _____________ needs.

self-actualization

social

security

physiological

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Genreally most people are at the same level on the hierarchy of needs.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Reasons to purchase based on feelings are ________________ motives.

hedonic

rational

patronage

consumer

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Patronage motives are based on loyalty

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The decision processes and actions of consumers as they buy services and products are knows as?

purchase decisions

buying behavior

the consumer decision-making process

post-purchase evaluation

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