Chapter 6 - Consumer Buying Behavior

The study of consumers and how they make decision is called

• advertising

• consumer behavior

• psychology

• the marketing concept

A culturally defined way to fill a need is a

• want

• desire

• buying motivation

• purchasing factor

According to Maslow, everyone must satisfy _____________ needs.

• self-actualization

• social

• security

• physiological

Genreally most people are at the same level on the hierarchy of needs.

• True

• False

Reasons to purchase based on feelings are ________________ motives.

• hedonic

• rational

• patronage

• consumer

Patronage motives are based on loyalty

• True

• False

The decision processes and actions of consumers as they buy services and products are knows as?

• purchase decisions

• buying behavior

• the consumer decision-making process

• post-purchase evaluation

The first step in the consumer decision-making process is

• information search

• purchase decision

• alternative evaluation

• problem recognition

Recently marketers have been paying more attention to _____________evaluation to ensure customers are satisfied with their purchase

• purchase

• post-purchase

• information

• problem

Which of the following is not an important factor that makes up personal identity?

• gender

• age

• personality

• social environment