AAC NISSAN BRAND TRAINING

What is the importance of being a brand ambassador?

• Whey you convey passion and enthusiasm, and embody the brand values it positively influences Customer perceptions of the brand and increases trust and belief in the product or service

• When you become a brand ambassador it automatically increases revenue growth in a very short time

• Being a brand ambassador conveys how much you know about cars and positions you as a professional industry expert

• It is necessary to become a brand ambassador before you can undertake further training

Name the traits a brand ambassador demonstrates from those listed below:

• Passion for the Nissan brand, its history, and its future direction

• Energy and enthusiasm for the brand and its products

• Knowledge of the products and a willingness to learn more

• An embodiment of the attributes and elements of the brand

• All of above

Choose the best description of brand heritage from those listed below:

• A brand’s heritage is how old it is

• A brand’s heritage is the average age of its Customers

• A brand’s heritage is the average age of the Customers it markets its brand to

• A brand’s heritage is the connection to the past, it is the history a Customer associates with the brand.

Choose the best description of how Nissan brand heritage relates to the innovation of today from those listed below:

• The innovation we have today was only possible because of bold challenges, and the spirit to deliver innovation, by doing what others would not dare to do.

• Innovation of today is determined purely by experiments that were proven to work in the past

• Nissan heritage has contributed to the innovation of today because of feelings of nostalgia

• The innovation we have today is possible because of the controlled scientific studies that have been done throughout our history

The Nissan brand promise is:

• Innovation and Excitement for Everyone

• Nissan Intelligent Mobility”

• “Excitement and Fun for Everyone”

• Technology makes cars more exciting partners

Nissan Intelligent Mobility is made up of three elements, each represents a value that can be easily understood by customers – what are they?

• Intelligent Driving, Driving Power and Intelligent Innovation

• Intelligent Driving, Intelligent Power, Intelligent Integration

• Intelligent Power, Driving Intelligence and Driving Excitement

• Driving Power, Driving Innovation and Driving Integrity.

What is Nissan Intelligent Mobility

• Nissan Intelligent Mobility is Nissan’s corporate vision

• Nissan Intelligent Mobility is the name of a new concept car

• Nissan Intelligent Mobility is the name of our new global sales process

• Nissan Intelligent Mobility represents all our technologies such as safety technologies, zero emissions, connected technologies etc. under a single umbrella

An example of Intelligent Power is:

• Forward Emergency Braking, provides improved safety by assisting drivers in avoiding collisions with vehicles (and pedestrians), as well as reducing damage caused by collisions

• EV or e-power cars give the vehicle cruising ranges similar to gasoline-powered cars, but also provide excitement, driving pleasure and enjoyable acceleration, being clean at the same time.

• Intelligent Around View Monitor, provides more control and helps the driver get a 360° view around their car – a great example of advanced technology available on a wide variety of Nissan vehicles

An example of Intelligent Driving is

• EV or e-power cars give the vehicle cruising ranges similar to gasoline-powered cars, but also provide excitement, driving pleasure and enjoyable acceleration, being clean at the same time

• V2H (leaf to home) can lower a Customer's electricity bill, but also can be used as back-up power source in case of power outages and/or shortages.

• Intelligent Around View Monitor = more control helps the driver get a 360° bird-view around his car – a great example of advanced technology available on a wide variety of Nissan vehicles, not only on top models, but available to more Customers around the world

An example of Intelligent Integration is

• V2H (leaf to home) can lower a Customer's electricity bill, but also can be used as back-up power source in case of power outages and/or shortages.

• Newly introduced ProPILOT, provides more comfort, safety, and confidence – autonomous driving (AD) technology reduces driver’s workload in heavy traffic and long commutes

• EV or e-power cars give the vehicle cruising ranges similar to gasoline-powered cars, but also provide excitement, driving pleasure and enjoyable acceleration, being clean at the same time.