Sports & Entertainment Marketing I Objective 1.06

An agreement that allows a company to pay a fee to a team or an event for the right to affiliate itself with that team or even.

• Sponsorship

• Brand Equity

• Brand Loyalty

• Brand Image

The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.

• Sponsorship

• Brand Equity

• Brand Loyalty

• Brand Image

The extent of the faithfulness of consumers to a particular brand.

• Sponsorship

• Brand Equity

• Brand Loyalty

• Brand Image

The consumers' beliefs about the company and/or its goods or services often in terms of quality, price, and value.

• Sponsorship

• Brand Equity

• Brand Loyalty

• Brand Image

The consumers' beliefs about the company and/or its goods or services often in terms of quality, price, and value.

• Brand Image

• Brand Loyalty

• Guarantee

• Brand equity

The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.

• Brand Image

• Brand Loyalty

• Guarantee

• Brand equity

The fee a licensee pays up front in order to use trademarked property.

• Brand Image

• Brand Loyalty

• Guarantee

• Brand equity

The extent of the faithfulness of consumers to a particular brand.

• Brand Image

• Brand Loyalty

• Guarantee

• Brand equity

Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.

• Brand Image

• Brand Equity

• Brand Awareness

• Brand Loyalty

Legal protection of original works and intellectual properties granted by the government to give their creators sole rights to them.

• Trademark

• Copyright

• Licensing

• Royalties