Sports & Entertainment Marketing I Objective 1.06

Quiz
•
Business
•
9th - 12th Grade
•
Medium
Used 126+ times
FREE Resource
16 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
An agreement that allows a company to pay a fee to a team or an event for the right to affiliate itself with that team or even.
Sponsorship
Brand Equity
Brand Loyalty
Brand Image
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.
Sponsorship
Brand Equity
Brand Loyalty
Brand Image
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The extent of the faithfulness of consumers to a particular brand.
Sponsorship
Brand Equity
Brand Loyalty
Brand Image
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The consumers' beliefs about the company and/or its goods or services often in terms of quality, price, and value.
Sponsorship
Brand Equity
Brand Loyalty
Brand Image
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The consumers' beliefs about the company and/or its goods or services often in terms of quality, price, and value.
Brand Image
Brand Loyalty
Guarantee
Brand equity
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.
Brand Image
Brand Loyalty
Guarantee
Brand equity
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The fee a licensee pays up front in order to use trademarked property.
Brand Image
Brand Loyalty
Guarantee
Brand equity
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