Appeals: Ethos, Pathos, Logos

"Our expertise in roofing contracting is evidenced not only by our 100 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."

• Ethos

• Pathos

• Logos

"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

• Ethos

• Pathos

• Logos

"If you’re still unsure, please consider that my advanced degree and field work speak for themselves."

• Ethos

• Pathos

• Logos

"More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss."

• Ethos

• Pathos

• Logos

"It’s a matter of common sense that people deserve to be treated equally. The Constitution calls it ‘self-evident.’ Why, then, should I have been denied a seat because of my disability?"

• Ethos

• Pathos

• Logos

You’ll make the right decision because you have something that not many people do: you have heart."

• Ethos

• Pathos

• Logos

"My three decades of experience in public service make me the ideal candidate for your mayor."

• Ethos

• Pathos

• Logos

They’ve worked against everything we’ve worked so hard to build, and they don’t care who gets hurt in the process. Make no mistake, they’re the enemy."

• Ethos

• Pathos

• Logos

"The data is perfectly clear: this investment has consistently turned a profit year-overyear, even in spite of market declines in other areas."

• Ethos

• Pathos

• Logos

"There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

• Ethos

• Pathos

• Logos