Buying in bulk is always cheaper than buying small quantities of a product

• True

• False

You should always say no to most service contracts that salespeople try to get you to buy when they make a sale to you.

• True

• False

The McDonald's Monopoly Game is an example of what marketing technique

• Spot Advertising

• Target Marketing

• Contests and Games

• Promotional

Which of these is a need

• Nike Shoes

• Hair extensions

• Bread

• Halloween Candy

Which of the following is a want

• Food

• Water

• A gold necklace

• Shelter

When shopping at the grocery store, you should look at price per ounce or unit cost to compare prices of different products

• True

• False

Advertising intended to convince consumers to buy a specific good is called __________ advertising

• target market

• spot

• product

• company

Best Buy Advertises a 100 Inch Curved TV for $300. This is an example of a what?

• Cherry Picker

• Wishful Thinking

• A Loss Leader

• Subliminal Advertising

Things that are important to society as a whole. All citizens share in their benefits and costs are know as what type of values.

• collective

• shared

• custom

• target

Which of the following is an outside factor

• economy

• position in life

• customs

• values